MAGAZINE DISTRIBUTION

All magazines are distributed by being published then placed in places such as newsagents or supermarkets. However there are other ways the magazine industry choose to distribute their problems through new advances in technology.


NME MAGAZINE Launched a digital magazine distribution campaign last year to reach an audience of 15-24 year olds who didn’t read the magazine at that time. NME delivered a free digital copy of the full magazine to thousands of new readers every week in the run up to festival season. The digital edition was delivered via email to music fans that tend to experience the NME brand online, and this let them experience the print magazine. Publishing director Paul Cheal said: “This campaign perfectly complements our multi-platform strategy. It allows us to use our huge success online to communicate what the magazine does best – and what can't be replicated online, even by NME.COM – to an audience that is currently missing out.”

With my magazine I intend to expand my brand into other platforms, such as an internet website, as it is much more interactive than that of a magazine. However, once the brand is online it is easy for people to stop buying the magazine, therefore I could use NME's digital magazine distribution campaign.